A Bachelor of 工商管理 concentrated in 广告和数字营销 provides an in-depth understanding of the wants and needs of consumers and how to attract, convert and retain those customers through digital content.  

学生 will learn from experienced faculty the skills necessary to develop advertising and digital marketing strategies, content development and ad production.

Graduates will be able to pursue careers in the field of mass media promotion, such as advertising account executive, digital marketer and social media marketer.